Amazon product barcode - An essential tool for successful e-commerce.

Amazon product barcode

In the dynamic realm of e-commerce, mastering the nuances of Amazon is paramount for sellers looking to thrive in the marketplace. One fundamental element that plays a pivotal role in this ecosystem is the Amazon product barcode. In this detailed guide, we’ll unravel the mysteries surrounding Amazon barcodes, shedding light on their types, acquisition, and their crucial impact on product visibility and sales.

What are Amazon Barcodes?

Amazon barcodes serve as unique identifiers for products in the Amazon catalog. They streamline the listing process, facilitating efficient inventory management and enhancing the overall customer experience. There are various types of Amazon barcodes, each serving distinct purposes.

What are GTINs?

GTINs, or Global Trade Item Numbers, encompass a range of barcode standards such as UPCs, EANs, and ISBNs. These unique numerical codes play a pivotal role in product identification across global marketplaces. Understanding the nuances of each type empowers sellers to choose the most suitable option for their products.

How and Where Do I Buy My Barcodes?

The process of acquiring Amazon barcodes involves obtaining unique GTINs for your products. While Amazon provides UPCs for free in some categories, sellers may choose to purchase GS1-issued barcodes for broader flexibility and authenticity. We’ll explore the options available and guide you through the steps of securing your barcodes.

Amazon Product Barcode

What is an FNSKU Barcode, and Do I Need One?

FNSKU, or Fulfillment Network Stock Keeping Unit, is a unique identifier assigned by Amazon to products in its fulfillment centers. Understanding the necessity of FNSKU barcodes for effective inventory tracking and order fulfillment is crucial for sellers navigating the intricacies of Amazon’s logistics.

What is Commingling?

Commingling refers to a practice where identical products from different sellers are mixed in Amazon’s fulfillment centers. We’ll delve into the pros and cons of commingling, helping sellers make informed decisions about this aspect of inventory management.

Private Label Barcode Best Practices

For sellers engaged in private labeling, establishing a robust barcode strategy is paramount. From creating unique product identities to optimizing listings, we’ll outline best practices for utilizing private label barcodes effectively.


Q1: Can I change my product barcode on Amazon? A1: No, Amazon assigns a unique barcode (ASIN) to each product, and it cannot be changed.

Q2: How often should I update my product information? A2: Regularly update your product information to reflect any changes accurately.

Q3: Are there specific requirements for barcode images? A3: Yes, ensure your barcode images meet Amazon’s image guidelines for optimal performance.


As we conclude this comprehensive guide to Amazon product barcodes, it’s evident that these seemingly small codes wield immense power in the world of e-commerce. Armed with the knowledge gained here, sellers can navigate the intricacies of Amazon’s barcode ecosystem, optimizing their listings for maximum visibility and success.

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