What to Sell on Amazon FBA?

Are you looking to start or optimize your Amazon FBA business and wondering what to sell? You’re in the right place! In this comprehensive guide, we will walk you through product selection strategies, tips, and FAQs to help you succeed in the world of Amazon FBA.

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Selling on Amazon FBA (Fulfillment by Amazon) can be a lucrative venture, but your success largely depends on what you choose to sell. Selecting the right products is the cornerstone of a profitable Amazon FBA business. In this blog post, we will delve into the art of product selection, offering insights and guidance to help you make informed decisions.

Choosing Profitable Products

1. Market Research

To identify profitable products, start with thorough market research. Tools like Amazon’s Best Sellers list, Google Trends, and third-party software can help you identify products with high demand and low competition.

2. Product Categories

Consider selling products in categories you’re passionate about and knowledgeable in. It’s easier to market and provide valuable information about products you genuinely understand.

3. Seasonal vs. Evergreen

Decide whether you want to focus on seasonal or evergreen products. Seasonal items can provide significant income during specific periods, while evergreen products offer consistent sales year-round.

Sourcing Products

1. Wholesale

Consider buying products in bulk from wholesalers. This can be cost-effective and efficient, especially for popular products.

2. Private Labeling

Create your brand by sourcing generic products and adding your branding to them. This strategy can offer higher profit margins and differentiation from competitors.

3. Dropshipping

Opt for dropshipping if you prefer a hands-off approach. With this model, you only purchase products when you make a sale, reducing inventory management.


Q1. Is Amazon FBA suitable for beginners?

Yes, Amazon FBA can be a viable option for beginners, but it’s essential to research and choose your products wisely.

Q2. How do I calculate potential profits?

You can calculate potential profits by subtracting the cost of the product, Amazon fees, and shipping costs from the selling price. Various calculators are available online to help you with this.

Q3. Should I use Amazon’s fulfillment services or handle it myself?

Amazon FBA’s fulfillment services are recommended for most sellers, as they provide benefits like Prime eligibility, customer service, and hassle-free shipping.


In conclusion, your success in Amazon FBA largely depends on what you choose to sell. To maximize your profits, conduct thorough market research, choose products you’re passionate about, and select a sourcing method that aligns with your business goals. Whether you’re a beginner or an experienced seller, the right product selection can set you on the path to a successful Amazon FBA business. So, go ahead and start your journey towards Amazon FBA success!

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