How to Sell Wholesale on Amazon in 2023

Selling wholesale on Amazon can be a lucrative business, but it requires some preparation and strategy. Here are some steps to follow if you want to sell wholesale on Amazon:

  1. Create an Amazon seller account: If you don’t already have an Amazon seller account, you’ll need to create one. Choose the option that best suits your business needs, such as a professional seller account, and register your business details.
  2. Research products to sell: Look for products that are in high demand and have a good profit margin. Consider using tools like Jungle Scout or Scanxscout to find profitable products and evaluate the competition.
  3. Find suppliers: Look for reputable suppliers who can offer you products at wholesale prices. You can find them through trade shows, industry directories, or online marketplaces. Make sure to do your due diligence and verify their credentials before doing business with them.
  4. Negotiate with suppliers: Once you’ve found potential suppliers, negotiate the terms of your agreement. This includes the price, payment terms, shipping, and other details. Make sure to read the supplier agreement carefully before signing it.
  5. List your products on Amazon: Create a product listing on Amazon and make sure it includes all relevant details, such as product descriptions, images, and pricing. Optimize your listing for search using keywords and other techniques.
  6. Manage your inventory: Keep track of your inventory levels and reorder products as needed. Consider using Amazon’s Fulfillment by Amazon (FBA) service to handle shipping and customer service.
  7. Monitor your performance: Keep an eye on your sales performance and customer feedback. Make adjustments as needed to improve your sales and customer satisfaction.

Selling wholesale on Amazon can be a profitable business if done right. By following these steps and staying vigilant, you can build a successful wholesale business on Amazon.

The Pros and Cons of Selling on Amazon Wholesale

Selling on Amazon wholesale has its advantages and disadvantages. Here are some of the pros and cons to consider:


  1. Access to a large customer base: Amazon has a massive customer base, which means that your products have the potential to reach a wide audience.
  2. Established infrastructure: Amazon has an established infrastructure that can help you with product listing, shipping, and customer service. This can save you time and money.
  3. Increased sales potential: Selling wholesale on Amazon allows you to sell larger quantities of products, which can increase your sales potential.
  4. Brand exposure: Selling on Amazon can help you build brand exposure and establish your business as a credible seller.
  5. Competitive pricing: Amazon’s marketplace is competitive, which can drive prices down and help you remain competitive in your industry.


  1. Fees: Selling on Amazon requires paying fees for various services, including listing fees, referral fees, and fulfillment fees. These fees can eat into your profit margins.
  2. Increased competition: The Amazon marketplace is highly competitive, which means that you will face stiff competition from other sellers.
  3. Limited control: As a wholesale seller, you may have limited control over product pricing and branding. Amazon’s policies may also limit your ability to market your products in certain ways.
  4. Dependency: When you sell on Amazon, you are dependent on the platform for sales. This means that if Amazon changes its policies or algorithms, your sales could be affected.
  5. Counterfeit products: Amazon has faced criticism for allowing counterfeit products to be sold on its platform. As a seller, you will need to be vigilant in protecting your brand and reputation.

Overall, selling wholesale on Amazon can be a profitable business venture if done right. It’s important to weigh the pros and cons and develop a solid strategy before diving in.

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